The Day I Started Listening to the Market

 5 years ago, we’d start a project and believe that it will be profitable no matter how long it takes. Well we’re certainly older now and have gotten enough experience to realize that that approach is a highway to disillusion.You see, in an ever dynamic world and economy as ours, trends are always changing. And with such change comes changes in customer habits and loyalty, including their money.

Many businesses set the wrong targets. ‘if we make 10 million, we’ll be happy’, is the approach. This is why great businesses of 10+ years ago and a shadow of themselves today. Because they settled. There was no reason to keep moving.

Don’t get comfortable!

Here’s how this affects you…

So you can start up a business based on what you think will work, or you can observe where the trends are headed and strategically adjust your sails.

It’s the reason Microsoft still remain a thriving business; they are a major player now in artificial intelligence. Apple isn’t doing quite as well judging by their seeming silence of recent.

Your business can and will only thrive when you adopt a growth approach.
Don’t get comfortable.

It’s up to you to make your dream a reality.


Bots are Here!

2013, I created my first video tutorial. Oh the joy, the excitement, the dreams… I could not fail, I was certain. 12+ months, plenty fliers, posters, 50+ DVD down the road, reality set it. The feedback I was getting was all wrong- the market wasn’t ready. Frustration (for lack of a more graphic term) describes my state then.

I couldn’t help questioning what the hell was wrong with people for not getting it. The strategy was straight forward after all.

I would soon learn in 2015 that the market wasn’t ready and I needed to put that plan on hold. I needed to focus on what the market needed present and provide the solutions. And provide I did.

Today my company provides services I never thought we would dare attempt and we’re getting paid for it.

Here’s the part that concerns you….

If you’ve been attentive enough, you’d have heard of some buzz words bouncing here and there- online course creation, websites, online businesses, bots… Are you doing something about them or are you just a bystander stubbornly holding on to that plan/dream that’s make you no kobo/ cent since it’s inception 1 year ago?

Bots are officially a Big deal.

You may probably have observed (or not) that artificial intelligence has dominated the rhetoric of most online leaders, and for good reason.

  1. Bots make customer engagement with your page amazingly seamless- Based on the tests we’ve been running in the past week, we have seen tremendous feedback from our messenger Bots than from our tradition message feature which before now had really thin results.
  2. Bot give a new meaning to Virtual Assistance- With bots, the wait-time visitors to your page usually face is a non-factor as bots instantly reply messages as they come. Take a look at our message responsive status- you’d see that we are very responsive (1-mins response time). That’s crazy fast. Imagine a potential client wanting to make a quick purchase- would he/she rather wait for x-time before getting a response or would they go with the brand that responds instantly?

Click here to check out our bot.


Don’t tell me you are still working the kinks, you’re waiting for the perfect time, you need money to start. (looking at you with my side eye)

The market changes every time and in a moments notice. Don’t do yourself the disservice of waiting until it all comes crashing down before you switch gears (remember MMM).

In the coming months, a lot will happen to change how businesses connect and are delivered across Nigeria and the world. Are you adjusting your sails accordingly?

Well as for me and my household, we shall listen and keep listening to the market and will never be sentimental about our product offering we initiate.

It is up to you to make your dream come true. Start Listening!


Side note: Would you like to learn how to create a bot, or would like to learn how to create yours? Drop a comment below or send us a mail.

Check out our Bot HERE


3 Additional Ways To Make Money on Your Website

3 Additional Ways To Make Money on Your Website

People start businesses for the purpose of making impact, generating income and sometimes creating a legacy. most people start  off by doing online business with the hope to actualize their goals. But sometimes, it bounces back leaving them with regrets because they either end up spending more than they invested or seeing very little returns.

One very important thing they fail to do is to set up STRATEGY. They go on creating their businesses without being deliberate nor particular about where the business is headed.
This basically has affected thousands of web owners.

When building a website, some position their site as a BILL-BORAD rather than thinking more about how it meets their customers needs and yet make money from it; Yes, it is possible to do both.

Another important thing deliberate people do is to focus on the look and information the website dishes out – they look for ways to fill a need, which in turn attracts people to them.

Many have owned website for 5yrs+ and still end up shutting it down because they are not generating any money from it. The antidote to the is as simple as setting up a strategy (intentionally). A strategy that helps you generate money from your target audience.

Here are 3 additional ways to make money from your website:

1. MEMBERSHIP – Create exclusive content for paying members.

membership platform
A membership website allows you to make money online by allowing users to pay for premium content, features, and access to the community. You will need a platform that has features for managing users, memberships, payments, etc.

2. FLIPPA.COM – Buy, flip, and sell websites

Sell your website
Flippa refers to a specific resource that helps people with buying and selling digital projects, like, sites, mobile applications, domains. Meaning, in case you have a particular online product to be sold, you could visit this auction-based marketplace that will allow you to do what you want.

3. AFFILIATE – Promote Products as an Affiliate

Affiliate Marketing
Affiliate marketing is an arrangement between your website and a company whereby you direct potential
customers towards their site.

These 3 processes are unique and unsaturated. the earlier you dive in, the quicker you see results and make more money. If you need a guide on how to set up a strategy; hire a professional for consultancy and planning.

Share with someone who needs to see it. Save for later. Cheers.
How To Find The Right WEBSITE GROWTH For Your Specific Product (Service)

How To Find The Right WEBSITE GROWTH For Your Specific Product (Service)

There are a few things that make any website likeable and bring in sales beyond the fact that it belongs to you.

I’ve seen quite a lot of ‘visit our website’ lately, and often, the only interesting stat is that the website is yours.
That’s all.
… and that, my friend is the mistake many professionals and businesses keep making repeatedly (I used to make this mistake too).
The problem with that approach is that while the intent is to put yourself and your business out there, you inadvertently position your website as an ‘online signboard’; basically an advertorial, little/ no context.
We already know that the goal of a website is to get people familiar with your business, brand and/ product.
So how come most of your websites are doing the exact opposite?
And you really expect returns? E go hard o.
Okay, ‘so what should I do now, unku‘, you may ask.
Answer; show your visitors around your website methodically and get them to take an action on your website that increases your bottom line.
Here’s what I mean-
Your goal is to make money, right?
– What are he steps you can walk your visitor through that will give them a really high chance at the results they seek?
– Where does your website fall in that list of steps your potential clients are going to take once they encounter your business?
Are you seeing where I’m going with this?
It’s not enough to just design a website with homepage, about page, contact page and expect results, you see.
If your desire is to have them sign up for your services, is there a quick one page guide you can create and gift them for visiting your website?
Is there a free tool you can give them to help them achieve something basic at their business before they can have confidence enough to work with you?
Your answer to those questions will help you know if your website is designed to help your business grow or not.
This concept is referred to as, ‘having a value ladder’.
To put this in better perspective, when a visitor visits your website, what have you set in pace for them to do or encounter that gets them to :-
1. know you
2. Like you
3. Trust you
4 Tell their friends about you
If you can answer these questions, then you are on the right track and well on your way to tremendous growth.
If you can’t, the you definitely need a website growth strategy.
And that’s where I come in
Once every month, this year, I will be freeing up some time to help you develop a bulletproof website growth strategy.
To sign up, click this link –
Wouldn’t it would be cool to be able to own a website strategy that works for your business/ service?
During the session, I will look at your website and help you analyze where you are and what you can do to 10x your results.
2021 is not the year to keep shooting blanks in hopes that somehow, something will happen.
You need a plan, a great one at that to make everything make sense.
Sign up by clicking on this link –
© Gilead Ogbonna
How to Create an Online Course — The Ultimate No Bullsh*t Guide

How to Create an Online Course — The Ultimate No Bullsh*t Guide

Sometime last week, some guy I shared a tricycle (keke) with mentioned that he saw one of my videos. I asked which one and he says ‘data analysis’.

I did a video tutorial sometime in 2012/2013 on SPSS for a PhD class I was privileged to teach for a semester at the University of Jos.

While the experience was humbling as well as a great learning platform, I was even more surprised that the video will still be in circulation.Okay… I sort of thought it will… but the sudden realization from that conversation made me realize that that video was worth the time it took.

I think it’s time I release tha course to the public.

We’ll see…

And that is my highest qualification to talk about the above subject. If I can teach PhD students and have them learn and take my exam, then I sure got this! Atin?🙃

Back to the topic above…

Creating an online course is simple. It requires that you have

1. A topic you can teach that’s in demand

2. The setup tools

3. The Production tools

4. The Distribution tools

I’ve grouped them so for quick understanding.

Let’s dig in.



Before you venture down the online course path, you need a subject you can talk about. This could be a how to video on some tool or skill now in need in the marketplace. It could be a ‘use case’ video to explain areas of applications for some tool, skills or technology.

If you find/ have one topic you can talk freely about, you have a good head start towards creating the perfect online course.


1. A quiet place to record. For best results, find a space that has no echo.

2. A microphone. You can get a lapel mic or a regular headphone (the sound quality is much better). If you have access to neither, you can use you system/ laptop mic.

3. A recording software. Some include-

– Camstudio — Free (I started out with this)

– Screencastomatic

– Camtasia (I currently use this one)


There are plenty online courses out there that would never get the attention they deserve simply because the production was poor even though the content of the course is actually rich. I am referring to courses that 5- 10 minutes in, you are already dozing off or are quickly distracted by non essentials.

You video should have the right transitions, sound effects and theme that gets and keeps your prospective audience attentive to your course.

I have found that the best way to do this is to have include lots of movement in your video. Think of ways you can explain how a car moves (for instance). Would you rather have someone show you the picture of a car while talking about the gears, throttle, brakes and lights, OR would you rather see pictures/ actual short video of these parts as the course instructor talks?

The answer is obvious, right?

You can achieve good production by using a video editor. Camtasia comes with a really intuitive video editor. Other editors include –

– Wondershare Filmora

– Windows Movie Maker (I used this one when starting out)

– Adobe Premiere

– Adobe Captivate (Super Cool tool)


The final stage of course creation is distribution and it’s the most crucial. Obviously, if you can’t distribute your course, you probably shouldn’t have created it in the first place unless of course, for educational purposes.

Your distribution channel of choice will depend largely on your target audience and the goal of your course. Then there’s also your pocket to consider.

1. Use already existing platforms if you are just starting out/ have a limited audience. Platforms like Teachable, skillshare, thinkific allow you to publish your courses on their platforms and simply direct your target audience over there to access while at the same time exposing you to a global audience.

2. Create your own platform if you already have a large and loyal following. Solutions like Kajabi, wordpress LMS are great options. You can upload you already recorded and produced video courses and have your people signup as member at a recurring fee if you like or a one-of fee.

You can also create super cool landing pages to launch your courses and drive conversions.


Okay…this was a long one, I admit 😅.

If you made it this far, I like to think you have gained some clarity.

Your next steps will be to get to work.

If you have any questions, ask away.

© Gilead Ogbonna

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How to Get More Results Out of Your Virtual Assistant/ Freelancer

How to Get More Results Out of Your Virtual Assistant/ Freelancer

At one point or the other at whatever level you are or may have been in your entrepreneurial journey, you would engage the services of a freelancer in person or remotely. I’ve read quite a number of stories of entrepreneurs who’ve been burnt by Virtual Assistants who turned out to be way less than they purported to be.
There’s a shortage of resources for virtual assistants in Nigeria as well as guides to helping business owners find and engage the best. Consider this a step in that direction.
I have worked with a sizable number of clients since 2015 remotely and have come to learn that at the center of failed projects and missed deadlines is CLEAR COMMUNICATION.

Here’s a short list of how to get more results our of your Virtual Assistant/ Freelancer-

  1. Have a to do list for the entire duration of your project with your VA or put one together before your work begins.
  2. Break down your list into timelines. This will help track progress in real time. Use a tool like trello for this
  3. Discuss fees well in advance (hourly/ monthly) and agree on a documented renumeration time table. Many failed projects occurred because of ‘go and get started, we will settle’.
  4. If you already have a picture of what you want your VA to come up with, show them. Don’t assume they will figure it out. Then you can discuss possibilities and options if needed and agreed. VA/ Entrepreneur relationships get strained when this bit is not addressed. You don’t want a task taking longer than expected because a do-over resulted from the freelance not pulling off what you had in mind.
  5. Have a definite date of completion for each task. This will keep everyone concerned committed throughout the duration of the project.
  6. Make sure that you both are happy with your terms. There’s nothing as sad as bad blood within the team on a project.


Working with a Virtual Assistant may well be a vital step you can take to move your business services forward if you cannot at the moment afford full time staff. But you must get your house in order to make things work the way they should.
At geeroute systems we have been offering virtual assistant services around digital marketing and more recently online course development and deployment. I have observed that our best results have been achieved by following the above steps.
Perhaps in the nearest future we’d have our own upwork. Until then…
Have you worked with a freelance or a VA in the recent past? What has your experience been like? Kindly share below.
Why You Are Not Getting Their Attention: Expectations vs. Reality

Why You Are Not Getting Their Attention: Expectations vs. Reality

Like many of you, I ventured down the entrepreneurial path a few years ago with really high hopes and an almost guaranteed conviction that everything would fall into place. Sooner did you realize that all those amazing projections was but one side of the coin. After several months you just couldn’t figure out why potential customers just couldn’t figure out the need you were filling for them nor even cared.

I have been there many times.

I have had multiple reasons to explain this in the past ranging from poor marketing, little or no ad budget, bad copy, insufficient market share, etcetera…

But today, something else clicked.

Interestingly, this is not the first time my mind has brushed over this reality. It just didn’t seem like enough reason until today.

One main reason why you are unable to get the attention of the audience you seek is because majority of them don’t read and don’t care either.

Let that sink in a bit.

Let me explain…

Digression ***

A common statement in Nigeria is that if you want to hide anything from the black man, put in in a book. Many people have challenged that claim citing the many graduates we have here and the great feats a lot of them are achieving. That is true.

However, we still have a whole lot of Africans and indeed Nigerians who will drop any piece of textual content that is more than a few paragraphs long just because it’s ‘too long’.

end of Digression****

To this day many business owners are trooping to Lagos and Abuja from within Nigeria and beyond to launch their businesses. Isn’t it curious that in these states where great deals are closed everyday, we still have extremely broke people there? Why?

The gap, is knowledge.

The people who break new grounds in business and make monumental impact are avid readers. These folks read everyday. They are in tune with current trends that matter to and help them achieve their goals and aspirations.

At the other end of the table are those who believe that they do not need to learn anything new. So they have zero interest in books or in increasing their knowledge. As a result they are ignorant about the opportunities you are bringing to the table. Worse yet, they are scared to even check it out.

“A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin

Think about this… Why else do only few people grow in your area?

We can therefore make the safe argument that the easiest way to truly grow your business is to run it in an environment with the larger population of individuals and businesses that are educated enough to buy into your products and services.

If the people you are trying to sell your product or service are uneducated about how your offering can help them and are unwilling to read so as to learn, you are backing the wrong horse.

So, which part of Nigeria or Africa are you right now? Is your product or service getting the attention of the right crowd?


Are you making noise in the minds of the wrong crowd?

You might realize that your current location is your main hindrance to scaling your business or to landing that job/ client you need to get to your next level.

Remember, if they are not educated enough and clearly don’t care about knowing more, you probably will be wasting away trying to convince them.


Let’s discuss…

Did the above make sense to you?

Can we fix it?

What recommendations would you offer?

Comment below.

PS: Feel free to email me if you would like to have a session with me to chart a Digital Marketing cause for your business.

Facebook Text Formatting is Awesome

Facebook Text Formatting is Awesome

A few weeks ago while going through my facebook feed, I stumbled upon a facebook post that was well formatted much like a well written word document. I was at first taken aback and after much thought concluded that it must be some third party mobile application that was responsible for this. So I ran to the playstore to find this amazing app.

But there was none.

Turns out facebook in their most recent update now allows you to format posts making them nicer and more appealing to the eyes particularly for long form posts.

I tried it out and it is really an amazing new feature!

Notice the presence of Bold text and italics.

You can add H1 and H2 header texts as well as list to your long form content.

What else do you need to write the perfect content that’s great for the eyes?

Okay, there’s a caveat though…

The feature is only exclusive to facebook groups at this time and doesn’t work on mobile devices, yet. Little wonder I couldn’t figure it out on my phone or directly on my timeline.

Time will tell if this great feature will be expanded across board.

If you have used this new feature, tell us what you think about it.

If you found this post valuable, kindly share. It will mean the world to us.


The SECRET FORMULA to successfully scaling any business in Nigeria

The SECRET FORMULA to successfully scaling any business in Nigeria

I am quite smart, if I do say so myself. But I do not know everything. So I learn new things everyday.

Google is great.

But google will not give you everything.

YouTube is also great.

But YouTube will not give you the answers you need the most.

You know why?

Because, these platforms will only give you the answer to the right questions.

So YOU RUN A BUSINESS but after so many months and frantic attempts, you’ve just not been scoring. Trust me, it’s not a great place to be in. I know, I’ve been there.

As cliche as it sounds, the SECRET to growing any business begins with your WHY and and quality of answers your are able to FIND.

*Read that section again…slowly.

You can download hundreds of YouTube videos all you want…
You can find, read, download, save and print all the google articles you want, but none of that that will help if you are not sure of what you are looking for.

Do you see the connection?

You see, many struggling business owners I’ve observed here on facebook space have great business ideas and plans but will never score any goal because they have literally lost touch with their WHY or don’t even have one to begin with.

Without a why you are passionate about, you will not know what your ideal customers need and how to fill that need.
Result = No GOAL

Without a why you will not know which channels and metrics to pay attention to. You’d basically be shooting blanks.
Result = No GOAL

Without a why, you will not know which tools you need right now at this phase of your growth and the journey of your ideal customer.
Result = No GOAL

The results are predictable and inevitable.

Talking about your ideal customer…

Do you know that it takes a minimum of 7 contacts with your product/ offer for your ideal customer to know you (Become aware of your service or product), Like you (Consider you a good fit for them) and Buy from you (Decide that they can part with their money)?

This is called a BUYERS JOURNEY.

This is a concept that few business owners understand that influences their CONSISTENT INBOUND MARKETING processes.

It’s why you keep seeing their adverts on your timeline.

Have you noticed that it is often after a few contacts with some brands online, you begin you warm up to the brand that respond to their offers?

THEY HAVE A WHY that perfectly aligns with their journey of their prospective clients.

If you don’t have such a why, no matter which channels you choose to run to because of bad market, I hate to break it to you, but you’d be shoot blanks.
Result = No GOAL

The good news is that you can replicate the results of other successful business owners and even surpass them..

all on your own terms…

But you must begin with your WHY and you must be committed to seeing it through.

How would you like me to help you shoot and score in the coming weeks and months of 2019?

Afterall, it’s the second half of the year.

Click HERE to book a strategy call today and let’s get your business back on track.

PS: YouTube and Google are great, but I am a shorter cut 😎

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Everything You Ever Wanted to Know About Getting More Reads on Your Website

Everything You Ever Wanted to Know About Getting More Reads on Your Website

In such a social media era like ours, it is still somewhat of a mystery how some websites manage to keep getting views on their sites while others literally struggle. It almost feels like there is this magic wand that the successful websites have that the struggling one don’t. Hopefully, what I’m about to share will help you gain the needed insight and command your own wand, driving more eyes to your website.

The Number 1 Rule of Owning a Website

Few business owners understand this, but the main purpose of a website is to get seen. When you get seen more than once and by multiple eyes, you are said to be generating leads. It is from these leads that clients come and business flows. However, like many have observed, the trend is to sell, sell, sell; after all we are in our online marketing filled world. This can tricky and sometimes hard to think beyond just creating an offer using a landing page and selling instantly. Who doesn’t want to make it Big? I’m talking about the long haul here.

Websites like Techpoint and BusinessInsider and many others like them have understood that the money is in the numbers. I by that I mean repeat numbers. How many stores do you know are still open for business without leads walking in frequently each day?

When businesses like Techpoint share their website content, chances are that people who like the content will share them on social media leading to much more reads and leads, which is their number 1 goal. That is what your aim should be- to get people excited by your content that they end up sharing instantly. Do you see the point?

  • What is your own business goal?
  • Have you determined the steps you must take to reach that goal?
  • Where does your website fit in in the series?
  • What can you share to get people to click the link that leads to your website content?

Have a click bait

A Click Bait is best described as content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page- google

Again going back to what Techpoint, BusinessInsider, TechCrunch and your favorite websites do, reflect on what they write that makes you unconsciously click to read more. That sentence or two is the click bait. And because their content is good, you always go back, thereby increasing their google rankings and open rates. What do they get in return? More leads, that’s right. You’re getting it!

In case you are wondering, Click baits can be text, video or both.

Before jumping into creating any content, first think about what you want to share; what you want your business to be known for- it could be ;

  • Your culture
  • Trends you are passionate about
  • Businesses you love
  • Causes you support

It could be anything really. The idea is that you write for those people who are as passionate about that topic/ cause/ idea as you are. Then think about the choice of words that will get them to click to read more. See some suggestions from contentrow. Notice how enticing the contents are.

There’s a caveat here though – you must have something relevant to share that’s rich and informative and resonates with a specific audience segment, not the whole internet. Otherwise, your rankings will reduce. Meaning you have to be in this for the long haul. You may want to hire a freelancer or a team of copywriters to help you out here.

Notify visitors of new content

Have an automation system in place that automatically notifies your readers/ leads that you have put up new content. I personally recommend Onesignal.

While it requires some setting up to have it active and in play, you will be very happy to have it on your side when you push out content. Onesignal sends out automatic notifications to subscribers the moment updates are shared. I personally love it for it’s simple setup process.

You might consider other tools however, but Onesignal is free. So what’s there to lose?


We all will be happy if our website got thousands of views each day.  I know I would. With a strategy in place and the appropriate tools as discussed above, it is possible. But it begins with you knowing why you are creating content and for who? I hope the tips above are helpful to you.

If so kindly share your thoughts in the comments below.

If you have other thoughts to add do share.

Thanks for reading.

Please share this content.

Keep It Simple

Keep It Simple

I’ve been particularly interested in the ‘what’ and ‘why’ that makes it possible for ideas and business proposals to be accepted. I’ve tried different ideas and strategies in hopes of finding the right mix that’d make it smoother for my ideas to be accepted by right audience.

I believe strongly that behind every idea and pursuit is a potential for a global phenomenon, given the right circumstances of course.


Many ideas I’ve come up with have hit one too many brick walls – eg

  • ‘It’s not practical to the target market’
  •  ‘It’s numbers don’t add up’
  • ‘The idea is plain sack’
  •  ‘No one will fund this’

(You can add to the list here)

It absolutely sucks to be in this position where you believed deep down that that idea was going to be revolutionary but get shut down when you bring it up to a potential client or investor.

Over time, this is what I’ve learnt:

Irrespective of our backgrounds, we all want it SIMPLE.

Think about that for a sec.

When we listen to ideas, we are only moved by it’s simplicity regardless of our exposure and experience. It is the simplest form of an idea that makes prospects and investors feel connected to that business idea, proposal and concept you bring them.

The slight wrinkle however is that ‘simple’ is subjective. Their SIMPLE might be your HARD and vice versa.

It’s why some of us still find it hard to figure out the place of some technologies in our businesses or our grand plans. At least for now we don’t see the clear picture yet.

It’s also why no matter how sweet your offer is, no body seems to give a damn.


To keep your idea simple, you must understand what your prospect cares about the most and prepare your idea strictly for that problem.

Now I’m not saying it is something you will figure out right of the bat. You might have to dig a little deeper to find this one because contrary to popular opinion, you won’t really get this stuff from Google. I mean, you might get a little. But you see that thing that a guy and and girl attempt to build before they tie the knot? You should be doing it to.

Imagine walking up to a guy or babe you’d like to date and then you start rambling about how their life will suck without you in it? 😮😮😮

You know how the story will end before beginning right?

Keep it simple.

  1. Connect with them
  2. Genuinely care about them
  3. Look out for their interests
  4. Show in clear terms how a solution will impact their business as clearly as you can.

(Add your own)

Little by little, they will share their deepest concerns with you and most likely request your assistance.

hmm… I wonder who you know that is doing just that and have reaped huge rewards as a result? 😎


Clearly your results depend solely on how easily you, your idea and/ product gets received or perceived by your audience. Sadly, you can’t separate the trio.

If your idea gets across to your prospect or lead as too difficult, strange, unexciting, scary, boring, people get turned off. If you think about it, it’s probably happening to you already. You just have to keep it simple.

*Are you with me?*

Here’s the point

It is in keeping your ideas simple that your prospects will engage with your copy and content leading to possible sales and future transactions.

When you think about it, isn’t this what makes for successful online courses, facebook ads, converting landing pages and successful businesses?

You can write 10 pages of an ad copy and it will flunk if the idea is not simple enough for your target audience.

Let me let you in on a little secret.

We are all wired to resist the difficult to understand. It’s why many of us still shut down whenever we see maths equations. It’s the same reason why many business ideas seems to fall on deaf ears irrespective of how brilliant and foolproof they are. Many of your clients are at this state right now, thanks to the millions of opinions out there.


Your keeping it simple may require just a change in how you deliver your content or product.

Your keeping it simple may take some extra time for you to figure out the simplest form of your idea.

But, that slight change in your overall strategy could be the magic wand you have been missing all along that’ll score you great sales and huge clientele.

I would love to hear your thoughts.

How to Build the Website of your Dreams!

How to Build the Website of your Dreams!

So Finally…

I launched my business. I am super excited about the future. Everyone is happy for me (or so I think)- they are all smiles. I have printed my business cards some fliers and started talking to businesses and potential clients. Hmm…they seem interested in what I do…


Something tells me I’m missing something. Ah..yes. I need be have a website. A business coach I respect says so. After all, how can I own a business for clients beyond my locale and have no website. Clearly it’s a no brainer- I need a website. But where do I begin?

I’ve seen many websites on the internet- millions of them.

How do they do it?

A quick Google search reveals that I can hire a website designer or design my website myself. Sweet.

I think I’d love to build my website myself. I saw a few videos on youtube on how to create websites from the scratch in under 1 hour!


I will do this myself.

Where it all Begins

My website is like a house. A house needs to be on a property owned by a landlord and has a address for easy location. To stay in my current place, I pay a yearly rent to my landlord. Similarly, for my website to be identified and found by people, I has to be hosted by a landlord – a webhost, and will need an address – a Domain Name.

There are thousands of webshosts on the internet who host websites for businesses like mine. I want one that’s in Nigeria and will cater to my needs. So I search for some Nigerian webhosts and voila! I think I’ve found my choice. The plan is good and the pay is just within budget. I make my decision based on storage and bandwidth- two crucial factors I hear are responsible for a super or horrible website navigation experience.

The storage capacity determines how much data I can upload to my website for visitors to access. Videos, audios, and Images can easily consume space. I’m selecting a storage space of 20GB at this time. I don’t see myself exhausting that capacity in a year. In any case, if that happens, I can simply upgrade my hosting plan- yeah It will cost me a little extra. But if the need arises, I sure know what to do.

The bandwidth determines how fast my website will go irrespective of the number of simultaneous user access. I believe the bandwidth on my present storage capacity will do just fine.

Who’s ready to build his own first website? I know I am.

CMS or Hard Coding?

I am a huge fan of ease of use. I have seen several arguments for and against CMS and Hard coded websites. One thing I have observed to be consistent with the two is that you need softwares to hardcode a website as well as to build on CMS (Content Management Systems). My use case it seems favors CMS. I hear WordPress is super cool and has enough options to help me achieve my dream site. Let’s get started.


Setting up WordPress

Setting up WordPress is pretty straightforward as you will see in the video below


That was pretty cool right?

Your next step now is to start building your website just the way you like it. You may find it helpful to draw inspiration from the websites of other businesses you admire. That way your question will revolve around ‘what plugins?’ you will require for specific functions and tasks on your website.

Now there are millions of plugins and templates out there to choose from, so take your time and be sure you have a pretty good idea of the basic functionality your website must have. Start from there and work your way up. I have found that approach to be quicker and efficient as it helps me get the website online in as little as 48 hours or less!! Yep, you read that right.


Creating the ultimate website is a matter of context, your own context. Your context is determined by what you hope to achieve with your website. That said, you only have to bother yourself with the essential parts that come together to make your website functional like ours. To do this as explained above, you need a hosting plan, a domain name, a CMS and a few necessary plugins and you are good to go.

I’ve tried to make this as brief as possible. If you found it helpful, kindly share with your friends and colleagues.

If you have questions you would like answered, be sure to ask in the comments below. I’ll be happy to answer them.